Choosing the Right Signage for Your New Business

In order for your new business to succeed, customers need to know that it exists. They need a clear idea of where you’re located and what products or services you provide. And one of the key ways in which you can provide this information is through clear and compelling signage.

Indeed, as you set up shop in a new business location, one of the first decisions you have to make is what kind of signage you want. Your signage will help create the first impression customers have of your business, so it’s important to get this right. In this post, we’ll share just a few of the ways in which you can choose signage that shines.

Start with the Basics

First things first: If your signage is nothing else, it needs to be legible and visible. A customer should be able to look at your sign and immediately know what your business is called—plain and simple.

Of course, this means picking fonts and print styles that are clear, but it also means placing your signs somewhere they can be visible from all angles and from every viewing distance. Remove any obstacles that would impede their visibility. Also make sure the signs themselves are uncluttered; keep them simple and to the point, with plenty of “white space” around your text.

Colors and Contrasts

Color scheme is another critical facet of your business signage. You want to pick colors that get the readers’ attention, but you also want colors that lend themselves to readability. Often, this means picking color schemes that offer maximum contrast—black text on a white background, black text on a yellow background, etc.

The placement of text and images is also important here. You generally want to place graphics and text in the foreground and leave the background simple, perhaps just filling it in with a single continuous color.

What About Fonts?

As for the font you pick, again—the emphasis is on something clean, simple, and easy to read. An additional tip here is that you’ll usually want to use normal capitalization rules. There’s a misconception that using all-caps makes your sign easier to read, and with classic sans serif fonts that can work, but be cautious: The all-caps approach can just as often make your signage less legible.

You’ll usually want to avoid using multiple fonts within your signage. While it can sometimes work if the two fonts are complementary, sticking to a single font is just easier.

Light It Up

One final tip about your sign: You’ll want it to be visible at all hours and in any kind of weather—so illumination is key. Make sure you have a well-positioned light source that draws attention and makes your signage attractive and readable, even in the dark.

This is a lot to think about, and any one of these factors could make or break your signage. Fortunately, your real estate developer can help you identify your signage needs, and even direct you to qualified sign makers. If you have questions about your company’s signage needs, don’t hesitate to contact us at Kuester CRE. Call our toll-free number: 855-723-2500.

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